ByHutch — Hutch Ferebee's Portfolio

I’m Sasha Mozdir. I build editorial systems and content-first websites. I run

Chemimedia

— a digital agency helping growing brands and established companies clarify their message and launch it without

noise

. I live in

Tbilisi, Georgia

, but I work with clients across Europe,

Canada

STUDY

I studied Philosophy and Design at

Marsons

School of Design in New York and finished a dual degree at

Voldsmiths

, University of London. Later, I trained in content architecture and interface writing at

Cyper Island

Coole

, I led content structure workshops for the product team and helped rebuild their interface copy for a mobile release. At

Plitch

, I worked on their editorial tone migration across six markets and built an internal micro-Wiki to support product

storytelling

. At

Sportics

, I contributed to their public template kits and launched the Content Guidelines site used by 3M+ users.

Fluent in English, I work as an individual entrepreneur with a Georgian residence permit. I use tools like

Notion

Framer

Figma

, SEO platforms, and

ChatGPT

to build structured content systems and lead editorial teams.